fulfillment by amazon (fba) is a service offered by amazon that allows sellers to store their products in amazon's fulfillment centers, and amazon will handle the packing, shipping, and customer service for those products. sellers can choose to have their products stored in amazon's fulfillment centers on a per-item or per-order basis.
fba is beneficial for sellers because it can help them reduce shipping costs, increase delivery speeds, and improve their overall customer service. by storing their products in amazon's fulfillment centers, sellers can take advantage of amazon's vast shipping network and its ability to deliver products to customers more quickly and efficiently.
in addition, fba can also help sellers increase their sales by making their products more visible to customers on amazon's website. when a seller uses fba, their products are eligible to be included in amazon's prime shipping program, which offers free two-day shipping to customers. this can make the seller's products more attractive to customers and increase their chances of making a sale.
overall, fba can be a valuable service for sellers looking to improve their shipping and customer service, and increase their sales on amazon.